Solitude: How to Enjoy Your Own Company
Objective:
Find an important and meaningful topic, and design a webpage guiding
the viewer through the various steps. Ensure to include various interface components, different types of positioning, and a call to action.
Tools:
Figma Photoshop
Skills:
Prototyping Typography Layout
Role:
Web Design UI/UX Research UI/UX Web Development
Audience:
The targeted users of this webpage are digitally fatigued individuals, looking to find meaningful ways to connect with themselves by spending some quality time alone without the presence of any distractions. In such a digital world, people often lose sight of who they are as individuals. This webpage aims to help people reconnect with themselves in the natural world step by step.
The older users are looking for a webpage that is easy to navigate, with activities that suit their interests. The younger users want activities that they find fun and engaging that can stir them away from using their devices.
Challenge:
The irony here is that while the activities encourage users to step away from their devices, accessing the webpage itself requires a device. The main challenge was making a webpage that encourages the disconnect with technology. It needs to speak to both the young and older individuals both in design and instruction.
Sketches & Moodboard
COLOR & TYPOGRAPHY
Concept & Strategy:
Keeping the content of the page clear with intentional usage of hierarchy and negative space in addition to avoiding clutter allows users to quickly process information. A minimal warm color palette establishes trust and a logo gives the page a lifestyle blog feel which is reinforced by the newsletter subscription at the bottom.
The older individuals on the page would be interested in activities that cater to the resources that they are willing to spare, which is why there are various activities to pick and choose from. Including the intensity levels as well as the time and money needed to fund those activities is also crucial for engagement.
The younger individuals are looking for a familiar navigation system that is similar to the platform they are used to. A formal yet recognizable webpage with lots of visuals make it engaging for younger audiences as they move through the site.
Figma Link: